Injiri, meaning “real India”
Injiri believes in the beauty of hand-weaving processes. Injiri as a brand is more about story-telling, the end point is reflective of the journey of many processes. The brand focus is on textile development and sustainable usage of materials.
India, across her length and breadth, has been the land of extraordinary handwoven fabric of multifarious styles, colours, textures and unique features, pertaining to the specific region they are grown and spun in.
Injiri shapes come clothes worn by peasants, farmers and common man, inspire them the most.
They try to explore without defining how their textiles will end up as products and enjoy the journey of the processes, their creativity takes them through. Not dictated by fashion and trends, their design language is derived from learning and studying ethnic traditions across the world.